NYChinatown

: Profile of Users
The following statistics are from an online survey conducted during November and December 2003. The sample size was 10,000.

Age Distribution
Over 68% of users of the NYChinatown.com site are aged between 16 and 54.

Gender
Forty-nine per cent of users of the NYChinatown.com site are male, 51% female.

Location of Users
Fifty-two per cent of users of NYChinatown.com are from the tri-state area, 27% from the rest of the US, and 21% from the rest of the world, predominantly Asia.

Socioeconomic class
Ninety-one per cent of users of NYChinatown.com are in the socioeconomic groups A, B & C1*

First Language
English and Chinese are the primary languages used as first languages by users of the site. A high number of respondents were bilingual.

Purchased Online
Fifty-four per cent of users of NYChinatown.com have purchased online*.

*Economically active subjects

Overview

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